Partner with Everly
The insurance partner built for modern distribution
Flexible partnership models. Faster underwriting. Products designed for today’s customers. Discover why more brands choose to partner with us.
Life insurance is finally catching up to how people actually want to buy it. Embedded in their trusted online platforms. Offered as a digital-first solution. And provided as part of a holistic financial plan.
We heard them. And that's why Everly, as a leading embedded insurance carrier, has built these solutions for the financial institutions, agencies, and innovative brands ready to offer them.
So whether you're interested in retail distribution, white label products, or embedded offerings integrated directly into your platform, we will bring the insurance expertise, financial strength, and strategic partnership to make it happen.
Our partnership approach
We offer a range of flexible partnership models, all designed to meet your business’s specific needs.
No matter which model fits your business, you'll closely work with an insurtech partner that understands the pain points of traditional insurance distribution — because we’ve lived them ourselves. That’s why we’re passionate about offering partnership solutions that go beyond the product.
Retail distribution
Expand your product portfolio with Everly's life insurance and annuity products through your existing distribution channels.
White label solutions
Deliver life insurance and annuity protection under your brand while we handle the heavy lifting, including underwriting, policy administration, and compliance.
Proprietary embedded insurance
Build custom insurance experiences directly into your CRM, platform, or customer journey — meeting modern buyers where they already are.
Our stability. Your long-term growth.
When you partner with Everly, you're working with a life insurance carrier partner that has the financial strength and operational maturity to support your long-term growth and goals.
$433M+
assets under management¹
¹As of Q4 2025
A-
(Excellent) AM Best rating* for financial strength²
²As of Q1 2024
49
Licensed in 49 states coast to coast³
³Not licensed in New York
200,000+
policyholders⁴
⁴As of Q1 2024
$900 million
in protection issued⁵
⁵As of Q1 2026
Why partners choose Everly
Financial products that complement your brand’s ecosystem
Traditional insurance products weren't designed for today's customers. Ours are.
We've built products Made for Living™ that serve your customers across their entire financial journey: protection against life's uncertainties, wealth-building for future goals, and income stability when they need it most.
Our embedded insurance solutions are designed to live inside your customer experience, whether that's in your CRM, your platform, or your digital touchpoints. That means your customers can discover and get protection right within your brand ecosystem, with no friction and no extra steps that kill conversion.
The result? Better protection for your customers and stronger relationships for your business.
Faster, more intelligent underwriting
We’ve put our policyholders at the heart of our underwriting experience, with a digital-first process that leads to faster, more accurate decisions.
No medical exams required
Instead of intrusive exams, we use digital data – such as motor vehicle reports and prescription history – to inform our underwriting decisions.
A streamlined application experience
On average, our application process takes less than one hour to complete, meaning your customers can get coverage in less time than the industry average.
60% straight-through decision rate
Dynamic underwriting technology makes it possible for us to approve most applications immediately, all while maintaining smart risk management.
Smooth post-issue experience
Policyholders get easy account access, straightforward updates, and responsive support after their policy is issued.
Strategic support that goes beyond the product
Here at Everly, we do more than build innovative financial products. We also provide the expertise, research, and strategic guidance to help you succeed with them.
Our team brings decades of insurance and annuity experience to every partnership. We've studied what works in modern distribution, identified where traditional models fail, and built solutions around those insights. More importantly, we share that knowledge with our partners.
You'll work with a team that understands your challenges, whether that’s customer acquisition costs, conversion rates, the complexity of explaining insurance products, or even the friction in traditional sales processes. We've lived these pain points and have developed strategies to address them.
Whether it's positioning guidance, customization support, or tactical advice on reaching your target market, we're here as consultants and strategic partners. Because your growth is our priority.
Experience built on
real lessons
We bring deep insurance and annuity expertise to every partnership, built on decades of industry experience — including some hard-won lessons.
The insurance industry has shown us what happens when customer experience isn’t prioritized. We’ve taken those lessons seriously and applied them to every touchpoint with our partners and policyholders. Our commitment to experience excellence is embedded deep within our operations, our technology, and our partnership philosophy.
Better for your customers. Better for your business.
Everly’s embedded insurance solutions integrate directly into your existing customer journey, transforming how you deliver financial experiences. When you can offer insurance as a natural part of that solution — not a separate transaction — you strengthen customer relationships and create new revenue opportunities.
Our products require no medical exams, and 60% of applicants receive an instant decision — so your clients get coverage faster, with less friction. That kind of streamlined experience means your team can close more business without the back-and-forth that slows traditional life insurance sales.
THE EVERLY VISION
Selective partnerships with a shared mission
The future of life insurance is integrated, accessible, and built into the moments that matter, both for your brand and your customers.
We partner exclusively with distributors, agencies, and brands who understand this — companies ready to move beyond comparison sites and commoditized distribution toward bespoke embedded approaches that serve customers better.
We're selective because transformation takes commitment. We're looking for partners who believe insurance should strengthen customer relationships, not exist as a standalone financial transaction. Partners building digital-first experiences, embedded plays, and distribution models that didn't exist five years ago.
If that's you, let's build this future together.
Ready to partner?
We'd love to explore how Everly can support your business.
Jason Krasula
Head of Distribution
jason.krasula@everlylife.com
jason.krasula@everlylife.com
Charles Norris
Insurance Client Manager
charles.norris@everlylife.com
charles.norris@everlylife.com
²A.M. Best’s 15 ratings are a measure for claims-paying ability and range from A++ (Superior) to F (in Liquidation). Ratings are current as of January 25, 2024 and subject to change at any time.
While ratings can be objective indicators of an insurance company’s financial strength and can provide a relative measure to help select among insurance companies, they are not guarantees of the future financial strength and/or claims-paying ability of a company and do not apply to any underlying variable portfolios. The the insurance agency from which a policy is purchased, and any affiliates of those entities make no representations regarding the quality of the analysis conducted by the rating agencies. The rating agencies are not affiliated with the above-mentioned entities, nor are these entities involved in any rating agency’s analysis of the insurance companies.