We’re Everly.
It’s nice to meet you.
See how we’re built to help financial institutions deliver life insurance products Made for Living™.
Who we are
Everly Life Insurance Company was founded in 2021 with a straightforward premise: life insurance should be part of how people build and protect their financial lives — and it should be available where they already manage their money.
That’s why we’re designed to help banks, credit unions, and financial advisors bring embedded life insurance and annuity solutions directly into their platforms. We’re backed by nearly a century of life insurance expertise and powered by digital technology that gets customers covered without the friction of traditional underwriting. Today, we serve 197,000 policyholders across 49 states* — and growing.
How we’re changing the paradigm of insurance
For too long, life insurance has been complicated, confusing, and disconnected from everyday life. That’s what we call the “paradigm of insurance”: the idea that life insurance is sold – not bought – and not available to people in the places where they normally shop for financial products.
We’re here to change that.
Our mission is to provide radically transparent, consumer-first insurance solutions. We do this by:
Making it easier to understand
We handle the complexity so your clients don’t have to. Our platform communicates in plain language at every step — so the people you serve understand exactly what they have and how to use it.
Our leadership
Our team brings decades of insurance expertise, fintech innovation, and consumer-first thinking to everything we do.
The leaders changing how we think about life insuranceOur principles
At Everly, our principles shape everything we do, from how we design products to how we serve our partners and support our team.
Make things that matter.
Make meaningful connections.
Make it work WAY better.
The values that guide our culture
We break down barriers
We question the way things have always been done and find better paths forward. Whether it’s simplifying complex insurance concepts or removing friction from internal processes, we don’t let “that’s how it’s always been” stop us from making things better.
We own the outcome
We take responsibility for our work and see things through. When we commit to something, we deliver – and if something goes wrong, we step up to fix it.
We embrace the journey
We know that growth isn’t always linear and mistakes are part of learning. We stay curious, adapt when needed, and support each other through the challenges that come with building something new.
We spark some joy
We bring optimism and energy to what we do, celebrate wins (big and small), and create an environment where people actually enjoy showing up, even on the hard days.
Want to be part of
something incredible?
Explore career opportunities at EverlyOur insurance solutions are built for the institutions that deliver them
At Everly, we design every solution around a simple question: How does this make it easier for our partners to bring life insurance to the people who need it? That’s why everything we build follows these three core pillars.
Innovative Products
Our solutions are built for the way people manage their finances today — not decades ago. Products that combine life insurance protection with a cash value component, designed to complement the offerings your institution already provides.
The Everly Story
Settlers Life Insurance Company was purchased by Everly Holdings, LLC from National Guardian Life Insurance Company. Settlers was renamed Everly Life Insurance Company in 2022.
That acquisition gave us nearly a century of insurance expertise and, more importantly, the opportunity to reimagine what life insurance could be for financial institutions and modern consumers.
- 2022
Acquiring the legacy
Everly acquired the Settlers Life legacy business, creating a new manufacturer with the freedom to build accessible financial products designed for how people actually live today.
- 2021–2024
Growing our foundation
We built a team of passionate people committed to changing the insurance paradigm. We earned an A− (Excellent) financial strength rating from AM Best, expanded to 49 states, and grew to serve 197,000 policyholders.**
- 2024
Launching our new brand
We introduced the Everly brand to the world—a fresh identity built on our mission to make life insurance Made for Living™.
- Today
Future forward
We’re building the future of insurance distribution through modern technology and strategic partnerships. By integrating into the platforms where people manage their finances, we’re making life insurance a natural part of holistic financial strategies.
Let’s connect
Interested in bringing life insurance to the customers you already serve? Let’s talk.
Explore our distribution modelImportant information
- * We are not licensed in NY.
- ** A.M. Best rating as of January 25, 2024; see the A.M. Best disclosure below.
Products and features may have limitations, are subject to state approval and thus, may not be available in all states.
A.M. Best’s 15 ratings are a measure for claims-paying ability and range from A++ (Superior) to F (in Liquidation). Ratings are current as of January 25, 2024 and subject to change at any time.
While ratings can be objective indicators of an insurance company’s financial strength and can provide a relative measure to help select among insurance companies, they are not guarantees of the future financial strength and/or claims-paying ability of a company and do not apply to any underlying variable portfolios. The insurance agency from which a policy is purchased, and any affiliates of those entities make no representations regarding the quality of the analysis conducted by the rating agencies. The rating agencies are not affiliated with the above-mentioned entities, nor are these entities involved in any rating agency’s analysis of the insurance companies.