Your clients are asking about life insurance. Now you have an answer.
Build new revenue streams while deepening client relationships with our white-label, embedded life insurance and annuity products. We handle all infrastructure and licensing — so you can go live faster.
Your clients want life insurance. And they want to buy it directly from you.
While 102 million Americans are uninsured or underinsured — a $25 trillion gap — our data shows that it's not because they don't want to buy. It's because they want to buy it as part of a financial relationship they already trust.
Coverage gap: LIMRA 2024 Insurance Barometer Study
of Gen Z would consider buying life insurance if it was connected to financial wellness benefits
47% of Millennials say the same. Your clients aren't resistant to insurance. They're waiting for it to show up in the right context.
Left on Read — Everly / YouGov, 2026
of Gen Z adults want agent or advisor support when buying life insurance
They're not looking for an app or a carrier website. They're looking for someone they already have a financial relationship with.
Left on Read — Everly / YouGov, 2026
of all consumers prefer to learn about and buy life insurance through a financial advisor
Across every generation surveyed, financial advisors and institutions are the preferred distribution channel. The demand is there. And the preferred channel is already yours.
Left on Read — Everly / YouGov, 2026
The products your clients want, inside the relationship they already have.
Everly's embedded insurance model puts the right product inside the conversations your advisors are already having, without the time, cost, or complexity of building an insurance solution of your own. That means your clients can get what they're looking for: protection and the potential for tax-advantaged growth from a name they already know and trust.
Yours.
You put your name on it. Our team and technology will back it up.
No medical exams. Your client answers a few questions and hears back in minutes — not weeks. That's the experience your clients expect from you, and it's what we can deliver.
We've lived the distribution problems you're navigating
Our team has spent decades in insurance and annuity distribution. We know what the compliance conversation looks like internally, what impacts advisor adoption, and how to help you make the case to leadership.
Your compliance team will have what they need
Carrier identification is locked on every policy. Responsibilities are clearly divided. Every figure is dated and sourced. We've built the diligence package because we know that's the conversation that determines whether this moves forward.
Your clients never know they left your platform
The application, the decision, the policy — all of it happens inside your brand experience. For your client, it feels like something you built. Because as far as they're concerned, you did.
Products your clients will actually want
Products Made for Living®, designed around how people actually think about financial protection, not how the insurance industry has traditionally packaged and sold it.
Tell us where you are. We'll show you what's possible.
Important information
- A.M. Best rating as of January 25, 2024; see the A.M. Best disclosure below.
- Protection issued as of Q4 2025.
- Assets under management as of Q1 2024.
- Active policyholders as of Q1 2026.
- Not licensed in New York.
Coverage gap and underinsurance statistics sourced from LIMRA 2024 Insurance Barometer Study. Consumer research conducted by YouGov on behalf of Everly Life Insurance Company, 2026. Products and riders may not be available in all states. Coverage subject to underwriting approval. This material is for distributor information only and is not a contract or offer of insurance.