Meet Everly: Made for Living

At Everly, we like to say we’re Made for Living™. But, we’re a life insurance company – and don’t life insurance companies only help when someone dies? Why aren’t they called death insurance companies? (Why do we drive on a parkway but park in a driveway? These are life’s great mysteries.) 

Everly is Made for Living™ for a simple reason – we want to change the life insurance industry to be more focused on life, because our customers are focused on living. They work, play, fall in love, have babies, buy homes, travel, grow, create, imagine, and aspire. They make things happen and get stuff done.

So as we started Everly, we thought about how we could change the industry paradigm. What exactly does that mean? Historically, life insurance hasn’t been easy to grasp. People are intimidated – they’re confused about the value of life insurance and how it works. They don’t understand the different kinds of life insurance that are available to them. The whole ‘buying’ process can be confusing, invasive, and overwhelming.

Because of this, people either don’t buy life insurance, or they don’t buy enough. 42% of American adults say they need life insurance (or more of it), representing a life insurance need-gap for about 102 million adults. In younger generations, the percentage is even higher – 49% of Gen Z and 46% of Millennials.*

So what can we do to help bridge this gap? We’ve developed a consumer-first approach to changing the paradigm in three phases – discover, design, and engage.

First, the discover phase. We know people don’t understand life insurance, so we inform consumers with easy-to-read and easy-to-understand information. We want people to know how life insurance works, what kinds of insurance exist, what to know when shopping for a policy, and how to help ensure they’re making good choices for themselves and their families. Check out the [resources] section to see for yourself!

Next, the design phase. We don’t believe ‘one size fits all’ applies to life insurance. Everyone has different protection needs and different life goals, so we create products that are fully customizable. And, we create products that can meet multiple needs – such as protecting your family, safeguarding against serious illnesses, and saving for your future – all in a tax-advantaged way.  We help make sure you feel empowered in your choices, and that you understand all the ways your policy can work for you.

The last phase – and maybe the most important – is the engage phase. Everly’s core value proposition is that we don’t create products that are based on a ‘set it and forget it’ mindset. The life insurance products we create at Everly are intended to be owned, used, and valued over a lifetime. Engagement in these choices is an ongoing journey. This experience should be a wholly gratifying one for you and your family.

With features including asset accumulation, cash value, retirement savings, and tax advantages, an Everly policy is far from something to file away. Instead, it becomes an essential part of your financial journey. Our life insurance is Made for Living™, so we create products that can follow you wherever your life leads, and can adapt when necessary. We provide flexibility, transparency, enduring relationships, and, most importantly, meaningful outcomes. And the experience? Well, that should be a pleasure – from beginning to end.